End of the line for Castlemaine XXXX
Castlemaine XXXX – probably the worst lager in the world – has been withdrawn from sale in the UK.
It was very popular in the 80s when Australian lager seemed exotic. The adverts were brilliant.
But why anyone ever asked for a second pint was beyond me.
It was bland, weak chemical tasting crap sold purely on the basis of its adverts. The joke was that the XXXX stood for piss.
Unlike Skol, XXXX won’t be missed. Let’s hope Fosters bites the dust, too.
For now, re-live the great original advert.
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As a rule, the worse the beer, the better the adverts. I remember a magazine advert with a picture of the M25 empty except for a Heinekin dray, and the caption: “Only Heineken can do this…”
Rednev - June 5, 2009 at 12:48 pm
Right, Rednev. There is so much money to get the product to Market. If you spend a lot on advertising, there’s less to spend on little things like hops.
southportdrinker - June 5, 2009 at 8:26 pm